The Red Vixen dress

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17th May 2020

Femininity and the power of a thigh-high slit.

In a country like Ghana, how you dress says absolutely everything. Not a little about something. Everything about EVERYTHING.

Why be one-dimensional?

Toeing the line between traditional and sexy in African print can be tricky, especially as Ghanaians like to attribute ONE personality trait to you based on your appearance. So what is a multi-faceted femme to do?
How do you look simple yet splendid?
Mature yet still playful?

Throw in a slit!

A little bit of leg makes any outfit look more sexy and adds something intangibly feminine to any style.

African aunties are on standby waiting to report live about your 'fit. They have no filter and are guaranteed to give you the business about an outfit they feel is inappropriate for an event. And if you like to shake things up honey, feel free and let the girls out. There is no shame in your game.

"African aunties and metal against magnet"

- @Nate_Myers_13

Everybody's favourite

But we do like to follow societal rules from time to time. TrueFond girls certainly have the range. Lately I wore my Red vixen dress to a birthday celebration for a friend. It attracted nothing less than a cloud of compliments from aunties and sisters alike. Pleasing all demographics without breaking a sweat. The slightly puffy sleeves were reminiscent of 1980's boubou fashion and the keyhole opening at the bust was like an alluring wink that did just enough, never too much.

And as for the slit? I was walking in my feminine spirit for sure, maybe taking too many steps to show off my good leg ( yes I have a good leg). That day I was truly every woman. This style makes the crowd happy. The dress version of Ghana jollof!


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More on jumpsuits.

🇬🇭Ghana takes a fashionable stand🇬🇭

Friday 12th November 2004, the Ghanaian government launched the "National Friday Wear Programme" to project a national identity through the use of local fabric and labour.
This initiative was a Godsend, to say the least and was very well received by the Ghanaian public.
Every Friday for the first few years after its launch, every Kofi and Ama showed out in their best corporate casual African clothing to work.

The looks started off conservative but gradually became more daring and fashion-forward. Seen a look online in minimalist jersey or polka dot fabric? Grab a pic and drop it off at your seamstresses with some vibrant African print and you'll be rocking this piece in no time.
Eventually, 'Friday wear' started being worn on all the days of the week and to a variety of locations and we are not mad at it!
This Friday, the Good bead jumpsuit debuted my weekend as any comfy casual style should. The secret to this style is to wear the sleeves up for a more conservative look and down for a devil-may-care vibe. I tried it both ways; they started up, but once I started feeling the weekend, I thought "it's going down" and I wasn't just talking about my sleeves.

Some reviews from our customers ⭐⭐⭐⭐⭐

I was drawn to this piece because it is simply beautiful! The colors are so vibrant and I think it is perfect for spring/summer. I will have to make some alterations to bring in the bust which was surprising because the dress I ordered with this was too tight in that area. I will also have to get this hemmed which is of no surprise because I am only 5’. With that said, I am more than glad to make those changes because I will surely be turning heads!

- Tope S-


I really love this piece ! I wore it during Afrochella and received so many compliments :) I do plan on getting it altered a bit in the crotch area because the torso is a bit short. I may suggest ordering a size up .

-Waameeka Fayetima-

I did a full size up and it fit so well. I loved the material and the overall look. I got compliments all night long. I would definitely purchase from here again.

- Houssay Bah-

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This is no fashion nova fit. Let's start there. I will wear my hibiscus jumpsuit to RAGS. I've worn it on lunch dates, to seminars, on holiday and today I'm wearing it to find the perfect saloon mango.

Now, there is some debate about the etymology of this supposed species of mango. "Saloon" mango. That's not a thing. But this is Ghana. No one cares what something is called as long as it looks or tastes good.


When I first laid my eyes on the hibiscus fabric in the middle of makola market, I made a beeline for the enticing print. The pattern came in a variety of colors but the white background with red/black design was almost...minimalist?
I loved it. Very "say less, do more".
I asked the vendor what it was called and didn't bat an eyelash when she replied; "salad".
Somewhere between the printers and the retailers, wax print fabrics are christened by the various hands that handle them till eventually one name sticks. The name an online store names their specific rendition of the style may be very different from its street name.


We decided against naming the style 'salad'; choosing to channel an exotic flower versus a healthy side dish.
In the three years since we launched this style, the 'salad' fabric has been named and renamed several times. Each section of the bustling market calls it a different thing.
But whether 'salad', 'butterfly' or 'fan-fan', a rose by any other name would smell as sweet and presumably, so would a hibiscus.
I eventually found my perfect saloon mango and have already found my perfect, comfortable, versatile outfit, no matter what it's called.


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